The inside story behind the success of KISS FM, the former London pirate radio station, is revealed for the first time by Grant Goddard in his new book ‘KISS FM: From Radical Radio To Big Business’ published 1 July 2011 by Radio Books. The subtitle of the book is ‘The Inside Story Of A London Pirate Radio Station’s Path To Success.’
In 1985, KISS FM had been just one of many illegal pirate radio stations in London playing black music that had been largely ignored by licensed broadcasters. By 1989, KISS FM had won an FM radio licence to broadcast legally to the whole of London, having fought off dozens of competing bids from some of the biggest names in broadcasting and industry. By 1991, KISS FM was attracting an audience of one million listeners a week, making it one of the most successful radio station launches in British broadcasting history.
The inside story of how a small London pirate radio station was transformed into one of Britain’s most successful youth brands is uncovered in this book. KISS FM’s remarkable trajectory was the culmination of a long-running campaign for a black music radio station in London that had been started in 1970 by soul music pirate station Radio Invicta. Also documented in this book is the determination of the government and commercial radio industry to rid Britain forever of pirate radio, and the abject failure of their desperate efforts.
Goddard was a senior member of the KISS FM management team that steered the transformation from weekend pirate station to successful commercial radio broadcaster. His detailed account will be of interest to KISS FM listeners, the dance music community, media students, broadcast historians, pirate radio enthusiasts and business readers interested to understand how a successful creative enterprise can be built from almost nothing.
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