I can’t believe another week has come and gone and it’s the last week and last day of 2009. What does 2010 have to offer? I came across a video of Chingy talking about Charlamagne last night and I immediately realized urban radio jocks are rarely, if ever, respected for the most part. It’s not wonder the collective self-esteem of this radio sector often remains stagnant and frustrated.
Chingy was pissed about an interview that Charlamagne did last year when he visited the Wendy Williams radio show at WBLS in NY. Charlamagne lit into Chingy tellling him how much he disliked his CD (which did flop) and Chingy laughed off the verbal attack. In this video, made at a later date, Chingy came back and said “I don’t like that nigga Charlamagne, he probably makes $40,000 a year, if that, and I can make $40,000 a day.”
Outside of the beef I like both Charlamagne and Chingy as industry people but Chingy’s statement stuck with me. Mostly because it’s true. The plight of the urban jock is a long and winding road which often leads to a 20-year drive (in a beat up ass car) to nowhere. Especially now with companies like Radio One lagging so severely behind in technology and current trends that it’s
almost embarrassing. Radio One, in all fairness is not alone, Clear Channel and most other radio corporations are now looked at as terrestrial, as in dated, too. It’s a great thing that current phone technology is allowing radio apps in on the growing trend but how long will that last if radio continues as it is? As far as urban, today’s concept of it is ironic because what corporations believe builds it is also tearing it down. That inlcudes playlists the length of my index finger and an extreme over saturation of syndicated shows like Tom Joyner, Steve Harvey, Michael Baisden and more. Urban radio is not “fun” anymore and when it’s not fun that translates over the airwaves from programming to the jocks who are struggling to make sense of why so many old ass people (“old” as in thinking”} are heading the radio corporations and even the industry.
Let me address something here that needs to be addressed too. Jealous PDs. Yes they do exist in urban radio and other formats as well. If you saw the Howard Stern movie, his first PD was jealous and is exactly the type I’m talking about. He’s the PD that stunts the growth of the jocks because he’s a loser as a jock himself and he never got the jock concept down pat. I know Jealous PDs exist because I had one in Los Angeles. If you are jealous of your talent and you think your job is to make their lives miserable see a fucking therapist you loony bastard. Do us all a favor and quit the fucking business. Nobody wants to deal with that negative, bitter shit and the fact that you are pissed because you missed your calling or because you hate working for Cathy Hughes or Clear Channel. Trust me, there are PLENTY of qualified people in line who can do the job 20 times better than you can. I’m willing to BET everyone reading this has run into a PD like this at one point in their career.