iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that its iHeartMedia Markets Group is creating a new Southwest Division that will include many Regions formerly in its Central Division. Other former Central Division Regions will be moved into the West and Midwest/Southeast Divisions to better align them with the right resources and operating structure.
Kevin LeGrett, formerly iHeartMedia’s Los Angeles Region President, will become President of the new Southwest Division, which will now include the Los Angeles, San Diego/Riverside, Arizona, Red River, Houston, Dallas and Austin/San Antonio Regions. He will continue to report to Greg Ashlock, President of iHeartMedia West, and will also become a member of the company’s senior executive Operating Committee.
In addition to overseeing the new Southwest Division, Ashlock will add the Denver, Western Great Lakes and Omaha Regions to his existing West Division. The St. Louis, Nashville and Mid-South Regions will move to the Midwest/Southeast Division under President Tom McConnell. The Pittsburgh Region, formerly part of the Midwest/Southeast Division, will now move to the Northeast Division under President Hartley Adkins. Both LeGrett and Ashlock will continue to operate from iHeartMedia West’s headquarters in Los Angeles.