Home Uncategorized KCRW’s People Meter problem

KCRW’s People Meter problem

Listening to velvet-voiced Jason Bentley the other day on the radio pitching ’s first-ever Halloween masquerade ball at the fabulous old Park Plaza hotel, my mind began to drift.

I would jettison my news-dweeb persona on that day, not so far off, and disappear into the writhing dance crowd, losing myself in Bentley’s grooves. Techno. Trip-hop. (If only I knew what that was.)

That fantasy would have to go on hold, though, as I had decided it was time to call Bentley’s bosses with more prosaic concerns — like what’s happening to public radio in L.A. and could your audience be in danger of slipping away?

The question had been raised for some time, most pointedly when last month’s Arbitron ratings showed three Los Angeles public radio stations — KUSC-FM (91.5), KPCC-FM (89.3) and KKJZ-FM (88.1) — substantially ahead of the once preeminent KCRW-FM (89.9).

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