Katz Media Group Inc., the nation’s leading media representation firm, today announced that its Katz Radio Group will represent ICBC Broadcast Holdings, Inc., one of the premier broadcasting companies in the United States.
Primarily focused on the urban market, ICBC owns and operates 17 radio stations in four markets””New York, San Francisco, Columbia, South Carolina, and Jackson, Mississippi. The company’s flagship station is WBLS in New York, anchored by its morning show hosted by Steve Harvey. ICBC was formerly represented by Interep’s McGavren-Guild and D&R.
“We have long admired ICBC’s strong management team, the quality of its stations and its enormous commitment to the communities it serves,” said Mark Gray, President of Katz Radio Group. “We are delighted to enter into this partnership, and I am confident that with the combination of ICBC’s strong station line-up and the depth of our dedicated sales force we will produce exceptional results in the years ahead.”
Charles Warfield, President of ICBC Broadcast Holdings, Inc., said, “We are excited to enter into this long-term relationship with the Katz Radio Group. We expect this partnership to result in significant new revenue opportunities through stronger advertising relationships and an increased number of multiplatform marketing opportunities.”
ICBC is the second-largest radio broadcasting company focused on the African-American community. Based in New York, the company was founded in 1971 by Percy Sutton, former Borough President of Manhattan, and a group of more than 50 African-American shareholders seeking to impact media in African-American communities. The company’s co-founders include legendary radio host Hal Jackson and David Dinkins, the first African-American Mayor of New York.