iHeartmedia (formerly Clear Channel) Media and Entertainment Philadelphia announced today the appointment of Joe McCollum to the position of Director of Media Integration effective immediately. McCollum previously served as Director of Promotions for CCM+E’s six Philadelphia radio brands which include Q102, Radio 104.5, WDAS FM, WDAS AM, Power 99 FM and Mix 106.1. The promotion is in conjunction with the unveiling of the new Media Integration Department (M.I.D).
“The Media Integration Department will provide a more streamlined internal work flow between our promotion, marketing, digital and social networking efforts thus allowing us to elevate and optimize our assets to showcase the power and reach of CCM+E Philadelphia,” Said Richard Lewis, Market President for iHeartmedia (formerly Clear Channel) Media and Entertainment. “With Joe’s experience and leadership skills, he is a great candidate to lead these efforts.”
“We’re really excited about Joe’s new role within the Philadelphia market. His strong understanding of the six iHeartmedia (formerly Clear Channel) radio brands, his proven success in promotions as well as his extraordinary skills with event production, our websites and social networking make him an invaluable part of our senior team and the perfect person to head up M.I.D,” said Brian Check, Operations Manager for CCM+E.
“I am beyond honored and humbled by the opportunity to lead the charge on this new initiative for CCM+E Philadelphia,” said McCollum. “I am also privileged to lead the tremendous group of individuals that are the heart and soul of our organization in Philly and am excited to grow, elevate and expand our powerhouse radio brands in the Philly market and beyond.”
In addition, Stacey Thomas will become the Media Integration Specialist, a newly-created position which will focus on the station’s event efforts and Janine Brunson will also take on the position of a Media Integration Specialist focusing on the cluster’s contesting and listeners experiences.
McCollum is a home grown product starting as an intern for Q102 in 2001. He moved up to Assistant Promotion Director for Q102 and then was promoted to Promotion Director. McCollum also served as Internet Content Manager before moving up to Promotions Director for the CCM+E Philadelphia Cluster.