Producer and entrepreneur Jermaine Dupri and So So Def have partnered with That Level, LLC on the release of “4 Lanes,” an iOS game inspired by Dupri’s 1998 hit song “Money Ain’t A Thang.”
The rules of the game are simple: collect as much money as possible while staying away from “haters.” Beat your high score or your friends’ scores.
An avid gamer for years, Dupri first entered the gaming industry in 2000 when he produced the intro to EA Sports’ Madden 2000, which featured a then-unsigned Ludacris.
“Since day one, I’ve been focused on doing things that would put me in my own lane,” says Dupri, who founded the online music community Global14.com in 2010. “‘4 Lanes puts me in front of my peers in the gaming world and marries two of my passions: music and technology.”
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