Atlanta celebrities and tastemakers are joining forces with Grady Hospital to support a new grassroots fundraising campaign designed to inspire community giving and increase awareness for Atlanta’s only Level I Trauma Center.
Jermaine Dupri, DJ Drama, Frank Ski, Rashan Ali, Chilli (TLC), Kand i (“Real Housewives of Atlanta), Shawty Lo, Bobby Valentino, Maria More, Cristyle (songwriter), Shanti Das (PressReset.me), Kenny Burns (“The Kenny Burns Show”), J Carter (Sol Fusion), Cory “Coco Brother” Condrey, Taiye Samuel (DTP Records) and Priscilla Renea (Capitol Records artist) will become ambassadors of “G2G” or “Give to Grady,” a campaign set to launch Friday, September 10, at 12:30 p.m. EST with a mass messaging event on Twitter and Facebook.
Fans will be encouraged to text “GRADY” to 50555 to donate $5 to one of Atlanta’s oldest healthcare facilities. Supporters can also make their donation at www.gradyhealthfoundation.org.
“We are extraordinarily excited that Atlanta’s entertainment community will join Grady in what may be the only grassroots fund-raising campaign of this kind in the country. Public hospitals are woven into the fabric of our communities and yet rarely does the community come together in this way to support our important work. Atlanta is a special place, with special people who are genuinely concerned about each other and the city,” said Lisa Borders, president of the Grady Health Foundation.
The G2G campaign will run through the end of the year and include a press reception in October and a series of promotional events around the city. TV spots are currently airing on local cable stations.
Grady Hospital is metro Atlanta’s only Level I Trauma Center and provides state-of-the-art health care across a variety of disciplines, including trauma, neurosciences, burn and wound care, sickle cell and neo-natal intensive care. The medical facility depends on contributions from the private sector to advance the work, services and research it provides to the community.
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