Deal Encompasses 23 Stations Across Six Markets
Interep’s Local Focus announced today that it has signed a representation agreement with URBan Radio, bringing 23 stations across six markets into the Local Focus fold. Markets served by the 23 stations are Meridien, Tupelo and Columbus-Starkville in Mississippi; Alexand ria, LA; Florence-Muscle- Shoals, AL; and Toledo, OH.
Kay Olin, President of Local Focus, said, “We are delighted to welcome URBan Radio to the Local Focus team. We look forward to working with Maynard Grossman and his URBan Radio sales team to build market share for their properties.”
Maynard Grossman, Corporate Director of Sales for URBan Radio, said, “The Local Focus reps are very skilled on how they position the importance of smaller markets and our stations’ strengths. Local Focus’ background working at agencies and media companies definitely gives them an edge in maneuvering through the ad agencies.”