NeuStar’s Webmetrics Services Will Enhance Customer Satisfaction on Leading Social Networking Sites Geared Toward Urban Audiences
NeuStar, Inc. (NYSE: NSR) today announced that Interactive One, the digital division of Radio One (NASDAQ: ROIAK) (NASDAQ: ROIA) , a radio broadcasting company primarily targeting African-American and urban listeners, will utilize Webmetrics, a NeuStar service, to provide performance monitoring for Interactive One’s social media applications and web sites including BlackPlanet.com, MiGente.com and AsianAvenue.com. Webmetrics’ monitoring data and network alerts will play an essential role in assuring that Interactive One’s 18 million members have a positive online experience, and that its multifaceted applications and sources of revenue are functioning at all times.
The success of Interactive One’s social media networks depends on the online experience of members and guests. Slow or poor performance, as well as website downtime, could damage the Interactive One brand and result in lost revenue. The Webmetrics application monitoring service provides [ad#ad-300]actionable data and analysis so potential problems can be identified and resolved long before they would result in downtime. In addition, Webmetrics’ real-time alerts notify Interactive One when issues occur, so problems can be diagnosed and remedied before customers or revenue are impacted.
The Webmetrics monitoring service simulates, tracks, and reports on web transactions such as customer logins and purchases. It verifies that an application is available and performing as expected. The Webmetrics Rich Internet Application (RIA) monitoring platform was designed to give customers complete control over their transactions, while still capturing the “browser fidelity” of an authentic end-user experience. This approach allows Webmetrics to capture and track performance just as a real user interacting with a website might. It also gives customers the robustness and flexibility to manage their own scripting or to have Webmetrics experts manage it for them.
“The online experience of our customers is very important to us,” said Nicholas Tang, vice president of technical operations at Interactive One. “We selected NeuStar based on the excellence of its product functionality and commitment to customer service. NeuStar’s Webmetrics services provide us with a global monitoring infrastructure, comprehensive performance analysis, and constant feedback on the performance of our network and sites.”
“We are pleased to add Interactive One to our growing list of social networking customers,” said Alex Berry, senior vice president of NeuStar’s Internet Infrastructure Services Group. “Monitoring of social media applications is becoming more difficult as networks increase in complexity and as the number of stakeholders in the infrastructure chain increases. Our Webmetrics services have been built to expertly hand le the dynamic and evolving challenges that customers like Interactive One face every day.”