Hot 97 Heats Up Summer
WQHT HOT 97 FM, the #1 station for Hip Hop & R&B, will air HOT Summer Mix Weekends through Labor Day weekend. HOT 97’s celebrity personalities, including Funk Flex, DJ Enuff, DJ Camilo, Megan Ryte, DJ Big Ben, and Kast One, as well as guest star mixers from all over the country such as DJ Khaled, DJ Drama, Statik Selektah, and Lobo, will mix all weekend long starting at 12:00 p.m. every Friday through midnight on Sunday. HOT 97 is known for providing listeners with the hottest mixes in music, and is ready to bring the party to its fans all summer long!
“HOT 97 has a history of making summer special for our listeners,” states Pio Ferro, Director of Programming for WQHT. “We kicked off the 2015 season with an absolutely amazing summer jam festival, and want to continue the party every weekend all summer long. Judging by the response we had during this past Independence Day weekend mix, our listeners love the all-mix format, and we love putting it together for them!”
“Summer is the season when people’s general schedules are disrupted by vacations, day-parties, school being out, and more,” adds Deon Levingston, General Manager of Emmis NY/WQHT. “It’s the perfect time for radio to change things up to fit our consumers’ needs. By going into all-mix weekends, we not only give our listeners a more personal experience, but we also provide our clients with better customer engagement during high-traffic weekend hours.”
HOT 97’s first HOT Summer Mix Weekend will begin at 12:00 p.m. on Friday, July 10th. Tune in throughout the entire summer for sets from not only HOT 97’s superstar mixers, but from some of the biggest names in Hip Hop!
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