Home Music Industry News iHeartMedia’s National Jingle Day Celebrates The Power of Sound With 13 Top...

iHeartMedia’s National Jingle Day Celebrates The Power of Sound With 13 Top Brands

13 New Product Jingles Created in 13 Hours to Air Nationwide on December 26

2772841_ihr_nationaljingleday__black

iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, today announced its partnership with audio creative agency for a fun adventure in sound featuring original audio collaborations from 13 leading brands. iHeartMedia’s National Jingle Day Presented by Jingle Punks will take place on Monday, December 26 and will debut new jingles from the ACLU, Aloe Gloe, Axe Hair, Band-Aid® Brand Adhesive Bandages, Chase Freedom Unlimited, Glade®, Logitech, musical.ly, Outback Steakhouse, Suave, Ziploc® and more.

“I’ve been writing and recording jingles for more than 45 years and they’re always the cornerstone of popular and recognizable marketing campaigns. Jingles have a way of getting stuck in our heads and I’ve worked with dozens of brands that can attest to the power of a catchy tune.”

The brands collaborated with iHeartMedia and Jingle Punks to script, record and produce 13 original jingles back-to-back in 13 hours. Select jingles will air nationwide on December 26 across hundreds of iHeartMedia radio stations as well as on iHeartRadio, the company’s all-in-one digital music and live streaming radio service – a unique advertising opportunity for these brands. In addition, musical.ly, the world’s fastest growing video social network, will celebrate iHeartMedia’s National Jingle Day Presented by Jingle Punks by sharing a selection of the original jingles with its community of more than 160 million users, allowing them to create videos set to their favorite jingle.

“National Jingle Day will celebrate the pure creative power of a great jingle,” said Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia. “When you combine a simple message with a few of the right notes and the massive reach of iHeartMedia, a brand can find its way into consumers’ heads and hearts forever.”

“National Jingle Day was created to bring the jingle back into the spotlight in an impactful, disruptive way,” said Jingle Punks’ president and CCO, Jared Gutstadt. “Music is the most powerful way to reach people, so we teamed up with iHeartMedia to create 13 jingles for 13 brands in 13 hours, and ended up with some kick ass audio creative that celebrates the adventure of sound in today’s modern world.”

As part of iHeartMedia’s National Jingle Day Presented by Jingle Punks, recording artist Barry Manilow will be the first-ever honoree inducted into the National Jingle Day Hall of Fame for his voice work on iconic brands such as McDonald’s, Band-Aid, KFC and State Farm. Fans can visit youtu.be/MRRQHHBcnp4 to hear a compilation of select jingles from Manilow’s career.

“I’m honored to be the first inductee for the National Jingle Day Hall of Fame,” said Manilow. “I’ve been writing and recording jingles for more than 45 years and they’re always the cornerstone of popular and recognizable marketing campaigns. Jingles have a way of getting stuck in our heads and I’ve worked with dozens of brands that can attest to the power of a catchy tune.”

Beginning December 26, listeners can visit iHeartRadio.com/JingleDay to learn more and hear all the jingles.

Download hi-res b-roll footage of recording sessions from iHeartMedia’s National Jingle Day Presented by Jingle Punks here.

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.

LEAVE A REPLY

Please enter your comment!
Please enter your name here