IHEARTMEDIA ST. LOUIS’ 100.3 THE BEAT DEBUTS STL’S HIP HOP AND R&B, ADDS THE BREAKFAST CLUB
St. Louis, MO – Sept 30, 2016 – iHeartMedia St. Louis announced today that 100.3 The Beat is now the home of STL’s new Hip Hop and R&B music as well as The Breakfast Club, the world’s most dangerous morning show. 100.3 The Beat launched its new programming today, Friday, September 30 at noon.
100.3 The Beat will broadcast a variety of programs as well as popular Hip Hop and R&B music, including hits from Kanye West, DJ Khaled, Rihanna, Chris Brown and Usher. The station’s premier lineup of shows will include The Breakfast Club, featuring DJ Envy, Angela Yee and Charlamagne Tha God. 100.3 The Beat will also broadcast “10 Jointz in a Row,” an hourly commercial-free segment that plays 10 consecutive hit songs.
“We’ve listened to the fans of Hip-Hop and R&B in St. Louis who have been asking for a true Hip-Hop and R&B station with a stronger connection to the local urban community and a morning show that really fits with their lifestyle,” said Beth Davis, President for iHeartMedia’s St. Louis Region.
“The New 100.3 The Beat will feature a unique music brand tailored to St. Louis, with fewer commercials and unrivaled celebrity interviews, as well as a signature blend of honesty and humor with The Breakfast Club Morning Show,” said A.J., Senior Vice President of Programming for iHeartMedia St. Louis.
Full Programming Lineup
5 – 9 a.m. The Breakfast Club
9 a.m. – 2 p.m. Tammie Holland
2 p.m. – 6 p.m. Osei
6 p.m. – 10 p.m. T-Roy
10 p.m. – 2 a.m. Michaelae
2 – 5 a.m. Roxy
iHeartMedia is a leading media outlet in the St. Louis market and its content is available across multiple platforms, including its broadcast station; online via its branded digital site; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.