iHeartMedia Philadelphia Market President Richard Lewis announced the promotion of Wes Franks to Senior Vice President of Sales for the company’s six-station Philadelphia cluster, effective October 1, 2015.
“In the years I’ve worked with Wes, he’s done a tremendous job leading his team in using ideas and customer growing concepts for our advertisers to tap into larger ad budgets. His experience, strong leadership skills and ability to see our future in the sound and digital world make him the perfect candidate to lead our sales team for iHeartMedia in Philadelphia,” said Richard Lewis, Market President, iHeartMedia Philadelphia.
“I’m excited and honored to lead such an incredibly talented group of sales professionals, and looking forward to bringing my 19 years of sales leadership experience to a team that has been thriving. I am also thrilled to be in the position to help elevate my team to the next level,” said Franks.
A 19-year radio veteran, Franks started his career at WJXB -FM in Knoxville, Tenn. He later moved to the Baltimore, where he was promoted to local sales manager for WXYV-FM. In 2003, Franks joined iHeartMedia in Philadelphia as GSM of WSNI-FM . Franks was later promoted to GSM of WUSL. In 2009 Franks returned to iHeartMedia as the Sales Manager of WUSL and was later being promoted to GSM of WUSL FM, WDAS FM, and WDAS AM.
iHeartMedia Philadelphia has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — including WDAS FM, Power 99, Q102, Radio 104.5, Mix 106.1 and Smooth Jazz ‘JJZ. iHeartMedia Philadelphia’s programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio — with its more than 700 million downloads, more than 75 million social media followers and 87 million digital uniques across the Network.
iHeartMedia’s success is built on its unmatched portfolio of talent, and Philadelphia is home to some of the market’s top on-air personalities— including Power 99’s “Rise ‘N Grind Morning Show with Mikey Dredd, Mina SayWhat and Mutha Knows, WDAS FM’s Patty Jackson, Q102’s Casey Reed, Mix 106.1’s Chio in the Morning, Radio 104.5’s Johnny Allers and Smooth Jazz ‘JJZ’s Michael Tozzi.