iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other media outlet, announced today that Dr. Michele Madansky will join the company as its Executive Vice President of Insights, Research and Data Analytics, effective November 27. Madansky will report to Peter Ban, Executive Vice President of Revenue & Sales Operation.
In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. Her responsibilities will include providing unique audience and consumer analytics across iHeartMedia’s vast array of operations, which encompass radio broadcasting, online, mobile, digital and social media, live concerts and events, television, syndication, and independent media representation.
“Michele has an expansive track record providing cutting edge analytics for a wide variety of today’s biggest media companies,” said Ban. “We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedia’s unparalleled reach and multi platform assets.”
Madansky’s extensive research background includes operating her own media and market research consulting firm specializing in media and advertising. Over the past decade she has worked with some of the top media companies including BuzzFeed, ESPN, Pinterest, Time Inc., Hearst, Twitter, The New York Times, YouTube, GSN, Chegg and BabyCenter. From 2003 to 2007, Madansky served as Vice President of Global Market Research for Yahoo!; prior to joining Yahoo!, she was a managing partner at analytics consultancy Grey Insight Partners and was the first interactive specialist at advertising agency BBDO.