Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen’s Digital in TV Ratings and contributes directly to C3/C7 currency Nielsen announced today. With this inclusion, Nielsen measurement will provide media buyers and sellers with a more comprehensive and transparent view of audiences engaging with linear TV programming across digital devices.
Combining digital viewing of eligible Live, DVR and On-Demand TV on Hulu’s live service and YouTube TV with traditional linear audience metrics, Nielsen will capture audiences watching linear TV through these services on desktop, tablets and smartphones. This capability will provide broader audience coverage and inclusion and allow Nielsen clients to more effectively monetize content across platforms.
“The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace,” said Megan Clarken, President of Product Leadership at Nielsen. “We are proud to be able to deliver this solution to our clients as part of our commitment to provide trusted, independent measurement of the evolving modern media landscape.”
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