Two of the most powerful brands in hip hop, Hot97 and Power 106, have joined forces to launch a new mobile app, Where Hip Hop Lives, a must-have for true Hip Hop fans.
Where Hip Hop Lives aggregates music, news and social media, curated not by technology but by music trendsetters.
The free app, available now for download for iPhone and Android devices, is a one stop shop for up-to-the-minute entertainment news, Instagram photos and video feeds from Hot97 and Power 106 on-air talent and relevant Hip Hop Artists.
A subscription-based model is available for a monthly fee of $3.99 which grants access to commercial-free Hot 97 and Power 106 online radio, along with an exclusive channel dedicated to breaking new Hip Hop music, “New At 2,” an extension of both Hot97 and Power106’s terrestrial broadcast daily 2 pm feature hour dedicated to new music.
New At 2 on the Where Hip Hop Lives app delivers 24 hours of uncensored new music curated by the DJ’s closest to emerging music. New At 2 will allow Hot97 and Power 106 DJs to break music online prior to breaking it on radio.
“Hot97 and Power106 personalities are the authentic curators of the hip hop lifestyle,” said Jeff Smulyan, Chairman and CEO of Emmis Communications (Nasdaq: EMMS), parent company of Hot 97 and Power 106. “The Where Hip Hop Lives app provides Hip Hop fans worldwide access to everything Hip Hop straight from the DJs in New York and Los Angeles that set the lifestyle and cultivates the next generation of superstars. From news and images to hip hop radio like you’ve never heard it before, Where Hip Hop Lives promises to deliver an experience unlike other music apps.”