The greatest problem with A&R was the lack of reps who could relate to black culture. The advent of hip hop literally put the A&R phase out of business when many of the white people who were hired to train the black artists were literally scared of them (laugh).
In the troubled music industry, many labels have cut or eliminated their artists-and-repertoire staff. But instructors at MI are determined to teach the skill of making a musical connection.
Once upon a time, A&R were the sexiest letters in the music industry’s alphabet.
Executives in the artists-and-repertoire division of every major record label were charged with discovering and nurturing new acts, setting them on the path toward gold and platinum albums and Grammy Awards.
These high-powered talent brokers would spend their nights scouring nightclubs and street corners after days combing through stacks of homemade recordings in their quests for pop music’s next big thing.
Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE