According to Nielsen’s State of the Media 2nd quarter audio report, Hispanic millennials are highly engaged in radio. There are approximately 40 million weekly Hispanic radio listeners in the U.S. and they constitute radio’s most engaged listeners—that is, they spend 12 hours and 13 minutes with radio each week, the most of any group.
Key Findings Include:
· Hispanic Millennials are highly engaged with radio. They spend more than 11-and-a-half hours each week tuning in, and the percentage of Hispanics age 18-34 using the medium is an extraordinary 93.6 percent.
· What do Hispanic Millennials listen to most? Hispanic Millennials tune into a wide array of radio programming, which varies from traditional dominant Spanish-language music formats such as Mexican Regional, Spanish Contemporary and Spanish Hot Adult Contemporary to mass-appeal general-market music like Contemporary Hit Radio stations.