Grammy Award Winning Atlanta Crunk Pioneer To Play Multiple Artist & Exec Roles: Artist; Producer; Label Head; A&R Consultant At New Home
Universal Republic Records has signed Grammy Award winning recording artist, rapper, producer, mogul and all-around hip hop Renaissance man, Lil Jon, it was announced today by Monte Lipman, President and CEO of Universal Republic Records.
Lil Jon, who has even founded a much talked about vineyard, Little Jonathan Winery, burst on to the hip hop scene more than a decade ago as the indomitable “˜King of Crunk.’ The charismatic star will not only deliver records via his own label at Universal Republic – his first album due out in the first half of 2009 – but the multi-talented Atlanta entrepreneur will don several unique hats at his new home, thanks to a multi-faceted deal crafted by Lipman that includes a label imprint, a recording agreement, a production arm, a digital presence, and a pivotal A&R consultant role at the company.
“Lil Jon is a larger than life figure who casts a giant shadow over every facet of the entertainment business,” stated Mr. Lipman. “His name is synonymous with brand -building and we want him plugged into multiple Universal Republic platforms for maximum results. I view him as our Urban Music Czar! Now, if he’d only send me a couple of cases of that wine.”