Lance Gross, Necole Bitchie and Derek Luke attend a private viewing of TNT’s “Hawthorne” at BOA Steakhouse in L.A.
Fans across America have been talking about the season 3 premiere of TNT’s medical drama ‘HAWTHORNE’ since it aired this past Tuesday. To help spark that buzz, the 135th Street Agency launched a national campaign targeting local hair salons and tastemakers.
On Monday night, TNT and Overbrook Entertainment screened the season premiere of ‘HAWTHORNE’ for a small group of bloggers in Los Angeles (hosted by NecoleBitchie at BOA Steakhouse) and New York (hosted by JustJared at the Trump Soho). In LA, ‘HAWTHORNE’ cast member Derek Luke stopped by to greet attendees, which included the star of ‘Tyler Perry’s House of Payne’ Lance Gross and the star and stylist of ‘Beverly Hills Fabulous’ Elgin Charles.
Guests dined on crab cakes and sliders, while watching the drama unfold: Jada Pinkett Smith’s “Christina Hawthorne” begins the premiere episode at the altar to marry the love of her life, Dr. Tom Wakefield (Michael Vartan). However, her fairy tale day soon meets an untimely demise. Attached are stills from tonight’s show and you can check out a video summary here: http://www.tnt.tv/dramavision/?cid=47859&oid=99611
Bloggers Rae Holliday & Gabriel Williams of StuffFlyPeopleLike A captive ‘Hawthorne’ audience at the Trump Soho NYC
FANS ACROSS THE COUNTRY GATHER TO WATCH ‘HAWTHORNE’ SEASON 3 PREMIERE
Detroit fans pack Salon Ray for the ‘Hawthorne’ premiere night watch party
On Tuesday night, hundreds of excited fans packed hair salons across the country to watch the season 3 premiere of TNT’s ‘HAWTHORNE.’ Guests mingled casually over drinks and appetizers, and expressed their love for ‘HAWTHORNE’ star Jada Pinkett Smith. “I loved the show!” said an Atlanta guest at the J Spot Salon watch party. “It had everything I like: action, suspense, and eye candy.” .
Check out the party pics from around the nation…
NYC watchers at Ebony Design Salon Guests at Chop Shop Chix in Miami
Watchers in Los Angeles at Kim Kimble Salon Charlotte fans at Loft 1523
Watch party guests at Jessi Dean Salon in Chicago Atlanta fans at the J Spot Salon
Detroit guests at Salon Ray enjoyed salsa lessons before the party A standing ovation from Philly guests at Ms. Tootsie’s
The “Hawthorne” watch party at Runway Studios in D.C. was poppin!
SALONS FROM ATL TO LA HOST
‘PARTY OVER HAIR!’ FOR TNT’S ‘HAWTHORNE’
A ‘Hawthorne’ celebration at Lilly’s Dominican Salon in Norcross, GA
(ATLANTA) June 15, 2011 – Last Saturday, TNT took over hair salons in 10 cities to promote the season 3 premiere of Jada Pinkett Smith’s HAWTHORNE, which airs Tuesday, June 14 at 10/9c. In Atlanta, Real Housewives of Atlanta’s Derek J hosted the “Party Over Hair!” event in his salon, The J Spot. R&B singer Dondria stopped by along with Shavon Gihan from BET’s College Hill Season 5. Celeb stylist Kim Kimble – known for her mane work with Beyonce, Mary J. Blige, and Vanessa Williams – treated her Saturday clients to HAWTHORNE-sponsored food, drinks and freebies. Long-time on-air personality Steph Lova held down the festivities in New York at both An’Jels and Eddie Jr’s Salons. And down in Miami, former Flavor of Love cast member Myammee hosted the HAWTHORNE party in her posh salon.
HAWTHORNE airs Tuesdays at 10/9c on TNT.
Derek J Dondria Shavon Gihan
Guests enjoyed the festivities and the ‘Hawthorne’ sneak peek video at the J Spot
Nurses at NY Dominican Stylists in D.C. received special discounts Destiny De’Ve Salon joined in on the fun too!
Salon owner Myammee hosted her own ‘Hawthorne’ party A full house at Myammee’s Hair & Spa
The clients at Chop Shop Chix in Miami were buzzing with talk of the Jada’s new show.
Los Angeles, CA
Celeb stylist Kim Kimble gets interviewed by host Cherise Nicole ‘Hawthorne’ was all over Dominican Elegance Salon
New York, NY
On-air personality Steph Lova held down Eddie Jrs Salon in Harlem.
An An’jels Salon client gets fancy. The food and drinks were a hit!