Home URBAN ‘HAWTHORNE’ TAKES THE NATION BY STORM (pics)

‘HAWTHORNE’ TAKES THE NATION BY STORM (pics)

‘HAWTHORNE’ TAKES THE NATION BY STORM
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Lance Gross, Necole Bitchie and Derek Luke attend a private viewing of TNT’s “Hawthorne” at BOA Steakhouse in L.A.

Fans across America have been talking about the season 3 premiere of TNT’s medical drama ‘HAWTHORNE’ since it  aired  this past  Tuesday. To help spark that buzz, the 135th Street Agency  launched a national campaign targeting local hair salons and tastemakers.

On Monday night, TNT and Overbrook Entertainment screened the season premiere of ‘HAWTHORNE’ for a small group of bloggers in Los Angeles (hosted by NecoleBitchie at BOA Steakhouse) and New York (hosted by JustJared at the Trump Soho). In LA, ‘HAWTHORNE’ cast member Derek Luke stopped by to greet attendees, which included the star of ‘Tyler Perry’s House of Payne’ Lance Gross and the star and stylist of ‘Beverly Hills Fabulous’ Elgin Charles.

Guests dined on crab cakes and sliders, while watching the drama unfold: Jada Pinkett Smith’s “Christina Hawthorne” begins the premiere episode at the altar to marry the love of her life, Dr. Tom Wakefield (Michael Vartan). However, her fairy tale day soon meets an untimely demise. Attached are stills from tonight’s show and you can check out a video summary here: http://www.tnt.tv/dramavision/?cid=47859&oid=99611

 

Los Angeles

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Celeb stylists Nikki Malone  & Elgin Charles Bossip’s CJ with Lance Gross                         Stephanie Frederic,  Lee Bailey &
Darlene Donloe
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Guests at BOA  get caught up in the drama                                    Jada Pinkett Smith delivers a high-tech message to the media

New York

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NYC screening host and blogger Just Jared                                                       Overbrook Entertainment’s Miguel Melendez and CJay
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JUICY Magazine editors Paula Renfroe  & Taiia Smart Young                         Jerry Barrow, TNT’s Lori Hall & Smokey Fontaine

 

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Bloggers Rae Holliday & Gabriel Williams of StuffFlyPeopleLike                      A captive ‘Hawthorne’ audience at the Trump Soho NYC

 

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FANS ACROSS THE COUNTRY  GATHER TO WATCH ‘HAWTHORNE’ SEASON 3 PREMIERE
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Detroit fans pack Salon Ray for the ‘Hawthorne’ premiere night watch party

 

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Click here  for a video of NYC’s “Hawthorne” watch party at Ebony Design Salon

http://www.youtube.com/watch?v=j-xgKX9PJ1s

 

On Tuesday night, hundreds of excited fans packed hair salons across the country to watch the season 3 premiere of TNT’s ‘HAWTHORNE.’ Guests mingled casually over drinks and appetizers, and expressed their love for ‘HAWTHORNE’ star Jada Pinkett Smith. “I loved the show!” said an Atlanta guest at the J Spot Salon watch party. “It had everything I like: action, suspense, and eye candy.”  .

Check out the party pics from  around the nation…

 

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NYC  watchers at Ebony Design Salon                                               Guests at Chop Shop Chix in Miami
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Watchers in Los Angeles at Kim Kimble Salon                                   Charlotte fans at Loft 1523
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Watch party guests at Jessi Dean Salon in Chicago                       Atlanta fans at the J Spot Salon

 

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Detroit  guests at Salon Ray  enjoyed salsa lessons before the party A standing ovation from Philly guests at   Ms. Tootsie’s

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The “Hawthorne” watch party at Runway Studios in D.C. was poppin!

 

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SALONS FROM ATL TO LA HOST
‘PARTY OVER HAIR!’ FOR TNT’S ‘HAWTHORNE’
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A ‘Hawthorne’ celebration at Lilly’s Dominican Salon in Norcross, GA

 

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Click here for a quick video of the ‘Hawthorne’ promotion at Myammee’s Salon in MIA

http://youtu.be/u2ezmF1oVfk

(ATLANTA) June 15, 2011 –  Last Saturday,  TNT took over hair salons in 10 cities to promote the season 3 premiere of Jada Pinkett Smith’s HAWTHORNE, which airs Tuesday, June 14 at 10/9c. In Atlanta, Real Housewives of Atlanta’s Derek J hosted the “Party Over Hair!” event in his salon, The J Spot. R&B singer Dondria stopped by along with Shavon Gihan from BET’s College Hill Season 5. Celeb stylist Kim Kimble – known for her mane work with Beyonce, Mary J. Blige, and Vanessa Williams – treated her Saturday clients to HAWTHORNE-sponsored food, drinks and freebies. Long-time on-air personality Steph Lova held down the festivities in New York at both An’Jels and Eddie Jr’s Salons. And down in Miami, former Flavor of Love cast member Myammee hosted the HAWTHORNE party in her posh salon.

HAWTHORNE  airs Tuesdays at 10/9c on TNT.

Atlanta, GA

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Derek J Dondria                                                                                         Shavon Gihan
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Guests enjoyed the festivities and the ‘Hawthorne’ sneak peek video at the J Spot

Washington, D.C.

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Nurses at NY Dominican Stylists in D.C. received special discounts                                  Destiny De’Ve Salon joined in on the fun too!
Miami, FL
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Salon owner Myammee hosted her own ‘Hawthorne’ party                                         A full house at Myammee’s Hair & Spa

 

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The clients at Chop Shop Chix in Miami were buzzing with talk of the Jada’s new show.

Los Angeles, CA

 

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Celeb stylist Kim Kimble  gets interviewed by host Cherise Nicole                        ‘Hawthorne’ was all over Dominican Elegance Salon

 

New York, NY

 

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On-air personality Steph Lova held down Eddie Jrs Salon in Harlem.
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An An’jels Salon client gets fancy.                                  The food and drinks were a  hit!

Charlotte, N.C.

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An Yvelisse Salon clients gets a blowout  in her  ‘Hawthorne’ cape.       Styles by Lisa  clients get a glimpse of the premiere episode.

Chicago, IL

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Service with a smile at Toss Hair Salon!                                                                                      The dryer room at Toss
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Guests at Toss enjoy the ‘Hawthorne’ word search                                  Saturday at Jessi Dean salon.
Philadelphia, PA
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Local nurses chat “Hawthorne” at G. Casamera’s Salon.                                               A lavish spread at Eliza’s Dominican Salon.
Detroit, MI
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The Detroit event host charmed guests at Madison Bleu.
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Salon Ray clients enjoyed food  and a word search one-sheet while they waited.
Dallas, TX
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A guest at Hands of Glory admires a ‘Hawthorne’ poster.             An array of gift bags await clients at Clips 2000.
CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.