The state of urban radio with the exception of WHUR here in Washington DC and a few others across the country IS, you have NON African Americans choosing the music format, branding, management and marketing of radio stations from a perspective of… I AM NOT BLACK NOR IN THE DEMOGRAPHIC this station is targeting but I KNOW WHAT BLACK PEOPLE WANT!
This is why we hear the same music over and over and formats, promotions and overall marketing of these stations sounding VERY similar. In my opinion I prefer it to be called “COOKIE CUTTER PROGRAMMING.” Very little creativity nor deviation from a formula based on SO CALLED RESEARCH. Research with a very small select pool of people who are helping to decide what the masses of black consumers hear on the airwaves?
YOU SELDOM see this at NON URBAN STATIONS. There are VERY FEW African Americans in a position of management utilizing a cookie cutter style of programming for a mass population of a particular consumer. TRUST ME I been in this game since 1988.. I have LIVED IT…I SAW when Corporate America moved into radio taking the sense of COMMUNITY, CREATIVITY, PERSONALITY AND…most important ceasing to offer people what they ACTUALLY WANT as opposed to giving the diverse consumer an opportunity to have their wants and needs considered.
We are a diverse type of listener, we establish personal emotional ties family-like ties to MEDIA PERSONALITIES so when they are SNATCHED OFF AIRWAVES with zero explanation, listeners begin to feel their opinions and wants are unimportant. Which brings about a DISCONNECT. Throw in new technology…there is no more community nor sense of truly relating to the stations, hence, the state of urban radio today.