Home Music Industry News Gracenote Attempts to Revolutionize the Way Driver’s Experience Music

Gracenote Attempts to Revolutionize the Way Driver’s Experience Music

gracenoteGracenote® wants drivers and passengers to get the most out of their favorite beats on the open road. Gracenote today announced a new technology for automakers that will automatically adjust the equalizer (EQ) settings in car audio systems for the song being played. Gracenote Dynamic EQ™ will leverage the company’s industry standard music recognition technology and musical datasets to identify a song and automatically fine-tune the audio system for the best possible playback for each unique track.

Gracenote Dynamic EQ is the first in a series of enhanced audio technologies from Gracenote that aim to improve the quality of sound in the car. Today’s drivers have the ability to listen to practically every song ever recorded across every genre and era. However, most drivers typically leave their car audio systems in the same settings as they bounce from artist to artist and genre to genre. The result is a music experience that often lacks the depth and impact of the original studio recordings.

“Tuning an EQ can be incredibly complicated for the average music fan and virtually impossible for drivers who have to keep both eyes focused on the road,” said Brian Hamilton, General Manager of Gracenote Automotive. “The introduction of Gracenote Dynamic EQ marks the first time that Gracenote, or any other company, has used track level descriptive metadata to drive the quality of the musical experience. The benefit for automakers is far and wide, helping them maximize the sound experience for high-end systems in luxury vehicles, as well as making audio systems in sub-compacts shine.”

Gracenote Dynamic EQ is like having your own personal audiophile tweaking your car’s audio system for every song you play. If you are jamming to Tupac or Biggie, Gracenote Dynamic EQ will recognize the track and specific Hip Hop attributes for the song and adjust the EQ settings by pumping up the bass and pulling back the treble. By contrast, a song by Taylor Swift will automatically trigger a very different set of EQ settings based on the Pop Vocal nature of the song boosting the midrange where the vocals are present and high-end to add clarity and sparkle.

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