Story By: Kiara Pesante, DNC Southern Regional Press Secretary and Director of African American Media
This week, the Republican National Committee marked their decade-long failed outreach campaign to communities of color with the opening of an “African-American engagement office” and the announcement of new staff hires to support this effort. The GOP claims – as they did in 2003, 2005, 2007, 2008, 2010, and earlier this year – that this new engagement team will “build a grassroots infrastructure and engage with voters at community events.”
Haven’t we heard this story before? From their “50 State Strategy,” to their ‘autopsy report’ after their disastrous 2012 presidential campaign, the Republicans have promised time and time again to listen to the needs of key constituencies and change their ways. But, after their cynical, divisive crusade to make it harder for African Americans to vote in states like North Carolina, to prevent the 7.1 million uninsured black Americans from accessing affordable health care, and even shutting down the government for 16 days – furloughing up to 150,000 African American workers and harming critical programs like SNAP, WIC, and Head Start – the GOP has yet again proven that are so far out of touch they can’t even see it.
No matter how many offices they open, or how many people they hire, the Republicans simply can’t explain away that harsh reality.
Tonight, as they celebrate more than 10 years of the same old lip service on their “outreach efforts” to African American, Latino, and other Democratic-leaning voters, one must ask: what, exactly, are they doing differently from a decade ago? The answer is clear: absolutely nothing.
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