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Global Hip Hop Day Launches on June 8th with Official Proclamation and Unveiling of Hip Hop Boulevard

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Global Hip Hop Day Launches on June 8th with Official Proclamation and Unveiling of

Kickoff Events Will Celebrate Hip Hop’s Global Impact on Commerce, Culture and Community

The NYC Mayor’s of Media and Entertainment, the office of The Bronx Borough President and HOT 97 will launch Global Hip Hop Day on June 8th with an official Proclamation Ceremony and unveiling of Hip Hop Boulevard at 1520 Sedgwick Avenue (Bronx, New York)– the birthplace of hip hop and home of legendary hip hop pioneer .

Global Hip Hop Day will acknowledge hip hop’s ability to unite people and create positive cultural impact with the official Proclamation and street renaming Ceremony, followed by a community Block Party at Cedar Playground. Additional invitation only events— including an Industry Conversation and VIP Celebration—are planned to foster the current and future growth of hip hop’s positive influence.

A host of legendary hip hop artists, DJs, influencers and VIPs will join each event to amplify Global Hip Hop Day’s reach. Expected guests include: Kool Herc, DJ Scratch, DJ Chuck Chillout, DJ Red Alert, Grandmaster Caz, Funk Flex, DJ Kast One, DJ Enuff, DJ Camilo, D-Nice, Kid Capri, Doug E. Fresh, Fat Joe, Remy Ma, French Montana and a host of others.

Hip Hop, forged in the five boroughs of , has spread far beyond its origins in the Bronx to become, according to marketing powerhouse Steve Stoute, “a catalytic force majeure that went beyond musical boundaries and into the psyche of young America.” Global Hip Hop Day celebrates this ‘catalytic force’ with the acknowledgement of hip hop’s cultural and commercial capital and the pervasive power of an art form that has become an international behemoth.

Global Hip Hop Day takes place in June, as a part of the City of New York’s official New York Music Month and nationally recognized Black Music Month. The day also precedes HOT 97’s on June 11th— hip hop’s most iconic and internationally recognized summer concert event— and is a precursor to Summer Jam global expansion announcements.

Global Hip Hop Day events will commence at 1520 Sedgwick Avenue in the Bronx with the official Proclamation by NYC Media and Entertainment Commissioner Julie Menin and the unveiling of Hip Hop Boulevard. 1520 Sedgwick Avenue is the address where DJ Kool Herc co-hosted an early house party in August 1973, where he extended the instrumental backbeat of funk records, over which he began MC’ing—laying the foundation for Hip Hop music.

“We are thrilled to unveil Hip Hop Boulevard at 1520 Sedgwick Avenue in The Bronx, the birthplace of hip hop,” said Bronx Borough President Rubén Díaz Jr. “The Bronx is an iconic, internationally renowned hip hop destination, the home of a once rebellious art form that has, over generations, become a global powerhouse. To designate this area as a landmark and celebrate this occasion with the pioneers who started it all— many of whom still hold close ties to this community— is a remarkable and historic moment for our borough.”

“Hip Hop is a global movement that was born in the Bronx,” added Vanessa L. Gibson, councilwoman for the Bronx’s 16th District. “I’m so proud to solidify our borough’s place in hip hop history— and hip hop’s place in the Bronx’s history— through the official unveiling of Hip Hop Boulevard in front of 1520 Sedgwick Ave. Hip Hop has become an international phenomenon that has inspired generations of young people to express themselves and celebrate their culture. As we commemorate hip hop’s birthplace, I thank the many stakeholders and community members who have worked to preserve hip hop’s place in history, as well as the hip hop pioneers and trailblazers who started this movement years ago.”

New York City is the music capital of the world,” said Julie Menin, Commissioner of the NYC Mayor’s Office of Media and Entertainment. “And hip hop, which has become not only a multi-billion-dollar industry, but also a vital way for young people from Paris to Vietnam to share their stories with the world, was forged here in New York City and went on to become the voice of generations across the globe. We are proud to proclaim June 8th as Global Hip Hop Day in the City of New York, part of the City’s inaugural New York Music Month, the first ever citywide celebration of the past, present and future of New York’s music. Beyond history and economics, Global Hip Hop Day celebrates the musical diversity that is a central part of who we are as a city.”

The official Global Hip Hop Day schedule on June 8th includes:

· Industry Conversation, with keynote address by Kevin Liles – Invitation only

· Public Proclamation & Celebration– 3pm – 5pm, 1520 Sedgwick Avenue; Community Block Party, Cedar Playground—Free and open to the public

· VIP Celebration —Private, Invite only

Global Hip Hop Day is supported by a variety of key partners, including: The Mayor’s Office of Media and Entertainment, the Bronx Borough President’s office, the office of Councilwoman Vanessa L. Gibson, Kool Herc, The Universal Hip Hop Museum, Generation Hip Hop, The BulLion Foundation, Windows of Hip Hop and HOT 97.

For a full schedule of events and additional press information, please contact PR Noir at (212) 966-2720 or [email protected]

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