M2O Media continues to expand .
Mass 2 One Media LLC (“M2O”), the leading on-air, online marketing and research company in the US and Canada – is excited to announce that veteran broadcaster Gary Miles has joined the company as Executive Vice President ““ International.
M2O Founder and CEO Reg Johns comments, “As CEO of the highly successful Rogers Broadcasting group in Canada for the last 17 years, Gary has a long list of achievements during his charge – including the innovation and development of the JACK format. Gary was the first radio CEO to successfully deploy our program that offers database listener engagement, [eco].”
Gary Miles says: “I love the innovative brains of M2O and you can’t ignore their proven track record. As we in radio extend our brand s, personality and promotion online, a very bright future appears. I saw the light and am very bullish on radio.”
Tracy Johnson, C.O.O. of Mass 2 One says; “Anyone who knows Gary will tell you of his eloquent approach to quality and results. In working with Gary, you immediately pick up on his quickness and experience. He’s a born leader. His style provides serious direction with a fondness for creativity and results.”
M2O with national sales partner Triton Media provides radio stations, clusters and groups with [eco] ““ the listener engagement platform which is a broad set of on-air and online applications. [eco] includes ““ measured activity, rewards, social networking, research, text messaging, and streaming ““ all in a ONE registration / ONE login system, greatly simplifying the user experience and providing broadcasters with multiple ways to drive ratings on air while extending the brand off air, online, attracting new local and national non-spot revenue.