Home Music Industry News Former SiriusXM Executive Joins TriPlay

Former SiriusXM Executive Joins TriPlay


TriPlay, the next-generation personal cloud company that recently acquired eMusic, announces the appoinent of Matt Downing as its Chief Marketing Officer.

Downing joins TriPlay in this important role to continue the growth of TriPlay’s existing suite of popular consumer cloud services as well as to develop new opportunities associated with the acquisition of eMusic. Downing’s deep experience in subscriber marketing, entertainment and consumer technology adoption will benefit TriPlay’s subscriber acquisition, engagement and retention efforts. Prior to his position as TriPlay Chief Marketing Officer, Downing led consumer marketing efforts for a number of industry-leading companies, including SiriusXM, DIRECTV, Grey Advertising and Young & Rubicam.

Downing most recently served as Vice President of Marketing and Sales, Streaming Services, at SiriusXM, where he utilized strategic partnerships and a combination of traditional, digital, mobile and social media to make SiriusXM one of the largest (paid) streaming audio providers in the US. Downing joined Sirius Satellite Radio in 2003, and led early satellite radio acquisition, CRM and retention efforts that helped Sirius grow from satellite radio start-up to the world’s largest radio broadcaster measured by revenue, with over 27 million subscribers.

“We are thrilled to have Matt join our team,” said Tamir Koch, Founder and CEO of TriPlay. “It’s an exciting time for TriPlay, eMusic and users of all our services – one that requires someone with Matt’s vast experience and expertise to ensure TriPlay is able to reach our objectives and build a strong relationship with our customers. We have big plans and Matt is the right person to bring them to fruition.”

Prior to SiriusXM, Downing helped launch Telocity, a successful Silicon Valley broadband services start-up. Telocity was later acquired by DIRECTV, where Downing took the role of Vice President of Marketing and led subscriber acquisition efforts that more than doubled the broadband subscriber base.

Downing previously worked with Grey Advertising and Young & Rubicam, where he honed his brand, marketing and media skills working with well-known consumer brands like Centrum, Domino’s, and Ford/Lincoln-Mercury.

Downing is a graduate of The University of Michigan, where he studied marketing and business management. He also serves on the Board of Directors of the Hereditary Neuropathy Foundation.

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