Home Music Industry News Fans Bring Ashanti’s New Single “Let’s Go” to Life Through #DrinkUp Promo

Fans Bring Ashanti’s New Single “Let’s Go” to Life Through #DrinkUp Promo

ashanti-371171GRAMMY Award-winning singer, songwriter, actress and author Ashanti eleased her newest single, “Let’s Go,” which her fans helped bring to life through #DrinkUpAshanti, a program launched on Nov. 5. By ‘donating’ drops of water using hashtag #DrinkUpAshanti on Twitter and Instagram, the song and video – now available for download by visiting DrinkUpAshanti.com – went from low-fi and dark to full, lush and vibrant in a matter of weeks.

This collaboration is Ashanti’s latest work with First Lady Michelle Obama’s Partnership for a Healthier America (PHA) and its Drink Up effort, which encourages everyone to drink more water more often.

Anyone who used #DrinkUpAshanti on Instagram or Twitter is able to watch the video and see the specific part of the project that their post hydrated. Over the past few weeks, the song and video have transformed from a black, white and gray color scheme to a gorgeous, richly colored palette featuring flowers comprised of fan posts.

The campaign also featured a chance for one lucky winner who used #DrinkUpAshanti to win an all expenses paid trip for two to Grenada to see Ashanti perform in concert on December 19.

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