Home Music Industry News The FADER FORT Returns to SXSW

The FADER FORT Returns to SXSW

The FADER FORT Returns to Austin for 15th Year with Two Events, Spanning Six Days, March 14-19 (PRNewsFoto/The FADER)
The FADER FORT Returns to Austin for 15th Year with Two Events, Spanning Six Days, March 14-19 (PRNewsFoto/The FADER)

The FADER FORT, long positioned as the spot to see live music during its March homestead in Austin, will for the first time expand its programming to six full days of live performances and unique activations with two events: Toyota Prius Presents The Arcade at The FADER FORT from Monday, March 14 to Tuesday, March 15; and The FADER FORT Presented by Converse: the annual celebration of emerging artists and culture, March 16-19. The Arcade will celebrate some of the most innovative minds, artists, and brands that intersect music, artistic creation and technology, and The FADER FORT Presented by Converse will feature some of the best in emerging and established artists, including Davido, Kamaiyah, N.A.A.F.I, Desiigner, Sheer Mag, Metro Boomin, and more.

The full lineup for both events will be announced in full via The FADER by March 10. For more information on The FADER FORT programming, head to http://www.thefader.com/2016/03/01/the-fader-fort-austin-2016.

The FADER, the publication that originally brought The FADER FORT to Austin in 2001, has been credited with bringing early performances of then unknown acts including The Black Keys, Florence and the Machine, Amy Winehouse, Sam Smith, and more to the stage early on in their careers. The programming for this year’s FADER FORT, now expanded to six full days, is focused on bringing the magic of discovery back to audiences across the expanding scope of the publication’s coverage through tech, comedy, art, style, and music.

“The FADER FORT is such an important time of year for our brand, and after 15 years of bringing it to Austin, we’ve been amazed to see the incredible response from artists and our readers,” said Andy Cohn, president and publisher of The FADER. “This year we’re bringing along additional partners to turn our four-day event into a six-day takeover of our iconic 3-acre lot, and more importantly, we’re continuing to bring the magic of discovery to fans with a lineup of artists and creators that we’re incredibly excited to introduce to our audience early on.”

For the first time, The FADER is expanding its presence in Austin to cover six days of programming, which includes a two-day, first-time partnership with Toyota and the all-new Prius. From March 14-15, 3-8pm, Toyota Presents The Arcade at The FADER FORT will feature various stations and performances from emerging and established names in tech, gaming, and comedy, that will carry into the rest of the week’s activities. Programming at The Arcade will be announced later this week on TheFADER.com.

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