Home Of Interest ESSENCE Serves Community of Mobile Super-Users With Launch of New iPhone App

ESSENCE Serves Community of Mobile Super-Users With Launch of New iPhone App

michelle-obama-october-cover-400x295Essence, the preeminent lifestyle magazine for African-American women, announces the launch of its newest iPhone app. Available for download from the Store beginning August 12 th, the app will continue to allow Essence to serve its community of mobile super users.

Essence‘s new app debuts with robust content from the magazine’s annual September Fashion issue, including its cover story featuring singer and X Factor host kelly rowland ; a Fall 2013 style guide; expert beauty tips and more.

For more than 43 years, Essence continues to implement innovative strategies to service its loyal community of 9.8 million readers. The launch of Essence‘s iPhone app is a natural progression for the brand, as African-American women continue to over-index in the mobile and social media landscapes. In July, Essence also launched its 2013 Essence Festival app, which helped attendees of the record-breaking Festival to stay in-the-know during the annual July Fourth Weekend festivities.

Recent stats show that African-American women lead their mainstream counterparts when using mobile to:

Read magazines

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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