Erykah Badu answered, “The Questions” with Okayplayer and she didn’t disappoint. She has a way of connecting with her audience so much so that she hid her phone number in the artwork for her current mixtape just so her fans could figure it out and give her a call once they purchased the mixtape. That is a very genuine act as well as dynamic marketing.
If you don’t follow Erykah Badu on social media, you are missing out. She is hilariously genuine and down-to-earth. When she sat down with Okayplayer, she discusses her affinity for social media as wells as being an analog girl in a digital world. Check out the clip below.