Home Music Industry News Entercom Portland and Clip Interactive Partner to Launch Interactive Mobile Radio Apps

Entercom Portland and Clip Interactive Partner to Launch Interactive Mobile Radio Apps


Clip Interactive announced a new partnership with Entercom Communications to launch interactive mobile apps for all of their radio stations in the Portland market.

Entercom’s new Clip Radio-powered apps will enable listeners to interact with and respond to all elements of the broadcast and stream. Listeners can access a live content feed and browse all station content that they hear on air, creating a deep interaction with Entercom’s radio programming. Entercom’s new mobile apps will help drive listener engagement and significantly boost advertising revenue for each of their stations. Radio stations currently using Clip Interactive’s technology have seen unprecedented engagement and conversion rates for advertisers, opening an entirely new and significant revenue channel for broadcast radio.

“We’re excited to put the capabilities of interactive radio to work with Entercom’s Portland stations,” said Bill Freund, Chief Revenue Officer at Clip Interactive. “Our technology will increase Entercom’s user interactions and deliver better advertising results and increased ROI.”

“We are eager to work with Clip Interactive to expand our mobile strategy to now include the broadcast,” said Tim McNamara, Entercom Portland Vice President and General Manager. “Clip Interactive’s technology will make the over-the-air broadcast interactive, helping our radio stations build stronger relationships with our listeners – as well as increase our offering and benefits to advertisers.”

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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