Entercom Communications Corp., one of the largest radio broadcasting companies in the United States, today announced that it has donated Salem, Oregon, radio station KWOD (AM) to the Minority Media and Telecommunications Council (MMTC).
MMTC, which was founded to promote diversity in broadcast station ownership, uses donated stations to train minorities and women in broadcast operations, sales, management, and ownership and enables them to purchase the stations at a discount from their market values. Since MMTC founded its media and telecom brokerage in 1997, it has helped hundreds of interested parties and new entrants with conducting business planning and due diligence and helping new entrants build their professional and financial networks.
“Entercom is a terrific example of a company that truly has the public interest at heart,” said MMTC President David Honig. “Thanks to this generous gift to MMTC, we can train more new entrants in broadcast ownership and further our mission of promoting diversity in entrepreneurship.”
“We are very excited to be donating this station and providing a new radio entrepreneur with the opportunity to become a great broadcaster and radio station owner,” said Entercom President and CEO David Field. “We appreciate the leadership of David Honig and the MMTC staff and all they do to help enable these opportunities and mentor minority broadcasters.”
Entercom’s gift is an example of the tangible benefits that historically underserved communities can receive thanks to such charitable and philanthropic donations. MMTC welcomes and encourages broadcast station donations to help it further its mission of increasing diversity in ownership within the broadcast industry.