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Empire Debut Season Sits at the Top of the Hill Among African Americans

TV STILL -- DO NOT PURGE -- EMPIRE: (L-R): Trai Byers as Andre Lyon, Taraji Henson as Cookie Lyon, Terrence Howard as Lucious Lyon, Jussie Smollett as Jamal Lyon and Trai Byers as Andre Lyon. ©2014 Fox Broadcasting Co. CR: Michael Lavine/FOX
TV STILL — DO NOT PURGE — EMPIRE: (L-R): Trai Byers as Andre Lyon, Taraji Henson as Cookie Lyon, Terrence Howard as Lucious Lyon, Jussie Smollett as Jamal Lyon and Trai Byers as Andre Lyon. ©2014 Fox Broadcasting Co. CR: Michael Lavine/FOX

Toward the end of the first season of Empire, the prime-time soap opera about a music mogul and his dysfunctional family, the clan’s patriarch, Lucius Lyon (played by Terrence Howard), boldly proclaims: “Witness as Empire becomes synonymous with American culture.”

In the scene, Lyon is promoting his fictional record company, but the character could easily be talking about the real television show, which is set to return to the air for its second season on Sept. 23.

The first season of FOX’s series was a massive hit by any measure—a true cultural phenomenon across multiple mediums. In fact, its two-part finale garnered 2.4 million Tweets on March 18, 2015, making it the most-Tweeted TV series episode of the season.

Empire’s popularity spans ages and demographics, but its appeal last season was especially evident among African-Americans: it was the top-rated television show among that group during the 2014-2015 debut season, as an average of 11 million African-Americans tuned to each episode live or within 7 days using time-shifting.

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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