Emmis New York appoints Lin Dai to Vice President of Digital Programming and Entertainment. Alex Cameron SVP, Market Manager of Emmis New York says “this new role will be assumed by a talented young man that rose to the top in our intensive search. I think Lin’s accomplished background helps to articulate where we intend to go in the digital space. We have already accomplished some very progressive content work for clients and fans alike, but we have just scratched the surface. The influence of our best in breed brands is phenomenal and we will be working to harness that and continue to earn the loyalty of each of our customer segments.” Lin will join the Emmis New York Department Head team leading Digital Programming and Entertainment for the HOT 97, 98.7 KISS FM and 101.9 RXP brands, reporting indirectly to Alex Cameron and directly to VP of Programming, Ebro Darden who she promoted to oversee all programming last year. ” Ebro is very talented and has seen consistent #1 ranks for HOT 97 recently, as well as The Cipha Sounds & Rosenberg Morning Show hitting #1 within its first two years which is almost unheard of in radio. It takes a lot to get an original and locally developed show off the ground…especially in a noisy market like New York . Lin is going to be a terrific addition to the product team and he will have one of the best radio brand mentors in Ebro .”
Lin Dai was previously SVP, Programming and Development for Alloy Media + Marketing, where he oversaw and guided development of original and branded content, digital marketing strategy and distribution for AlloyTV, a premium, multi-platform digital entertainment network, featuring branded programming as well as original video content. He is credited for the establishment and continuous growth of the Alloy Digital Network, the largest digital network for young adults as measured by comScore. He was responsible for multi-platform marketing and social media efforts for Alloy’s entertainment properties, that include such popular teen books, TV shows, film, and digital programs as Gossip Girl, Vampire Diaries, Pretty Little Liars, Sisterhood of the Traveling Pants, Talent and more. He was also extensively involved in various strategic business development initiatives for Alloy’s agency, education, and e-Commerce divisions.
Lin’s digital expertise spans more than a decade. In 1999, he founded Kiwibox.com, the first social networking destination and online magazine for teens. He grew the website to more than two million members, and was successfully taken public in 2007.
He also successfully launched K2 Entertainment, Inc., in 2003, a marketing and management company where he managed and promoted major label artists and handled marketing and promotions services for major TV networks.
Born in Shanghai , China , Lin Dai is fluent in Mandarin and moved to the U.S. with his family when he was 13. He later went on to graduate with honors from the prestigious School of Industrial Management , now Tepper School of Business at Carnegie Mellon University . While attending Carnegie Mellon, he was awarded the Entrepreneur of the Year award by the university for his pioneering work in building one of the first web-based Content Management Systems for the publishing industry. He served a one-year tenure as the youngest adjunct professor at Carnegie Mellon University , developing and teaching a set of credited courses on Web Publishing for its School of Business and is fluent in Mandarin.
Cameron explains, “Emmis highly values diversity and we are excited with both the professional expertise Lin brings as well as his cultural insights. Beyond that, one of the most critical and innate attributes of real leadership is vision. Lin has it and it matches that of the Emmis NY management team and the remarkable results we are seeking.” He will officially be welcomed by Emmis New York on May 2, 2011.