Emmis Communications New York has announced Jay Dixon as Program Director for Urban AC 98.7 KISS FM (WRKS) effective August 10th. Dixon has gained knowledge from many well-respected broadcast professionals in the industry and has extensive experience in exploring the most effective approach to competitive strategic programming.
Alexandra Cameron, SVP and Market Manager of Emmis New York states, “KISS FM’s value in the market is very significant and we believe strongly that Jay will demonstrate that and dominate in the ratings once again.”
“Jay Dixon’s knowledge of the Tri-State area combined with his experience in the format, make him the perfect leader for the legendary KISS FM brand! Jay Dixon is revered by all the major players in the URBAN and URBAN AC radio landscape and he knows how to make a station feel and sound like the community it serves. Jay lives the lifestyle of the KISS fm listener; he is the perfect fit, “says Ebro Darden, VP of Programming for Emmis New York .
Darden further explains, “Jay has helped Urban AC’s like WALR, WHQT, WBHK, WCFB, WJMZ, WYBC and WXST find Top 5 25-54 persons ratings success and he even has experience helping Urban Mainstreams like WEDR, WBHJ and WJMZ at find Top 5 18-34 ratings success. Jay Dixon has earned much of his success during the PPM era, a very competitive, treacherous time we live in with this new ratings system. This is not for the weak mind or the weak heart. Jay is a battle tested warrior that knows how to focus on a brand and accentuate its place in a market, so it finds ratings success. We are super excited to have him back at home with the Emmis family.”
Dixon started his broadcasting career in 1977 as a high school reporter at WILD Boston . Over the past 34 years, his career has expanded across many formats including Top 40, Country, Classic Hits and Urban. He has held positions as Production/Creative Services Director at 98.7 KISS FM New York, Mix DJ (as Jay Mixin’ Dixon) and as Program/Operations Manager at Cox Media’s WBHK Birmingham and WALR Atlanta.
“WALR had tremendous ratings success in PPM during my tenure,” recalls Jay Dixon, “a station with a very unique position as “Old School R&B” we played no currents and stayed Top 5 25-54. Working with other Cox Urban teams in Birmingham , Orlando , Greenville , New Haven and Miami was truly awesome. The stations stayed in the top 5 in their target demos – most of them in the top two or first place ranks. I have also worked with the Radio One/Reach Media team launching Rickey Smiley on WEDR Miami and working with ABC/Citadel when we added Michael Baisden to our stations in Greenville , Orlando and Miami and had a lot of success stories developing various projects with Tom Joyner.
“I’m thrilled about returning to 98.7 KISS FM New York as Program Director,” said Jay Dixon. “This has been my dream forever! It’ll be like a family reunion with the Emmis NY folks – taking me back to my roots in the greatest city in the world. It’ll truly be an honor to be working with Alex, Ebro , Rick and the entire on-air staff.”