Emmis Interactive, the U.S. radio industry’s leader in generating interactive revenues, today announced a partnership with top Canadian broadcaster Corus Entertainment. Emmis Interactive, Inc. serves 20 radio stations in six markets owned by Corus Entertainment. “Over the past year we have been working with Emmis Interactive to develop deeper and richer revenue streams at the local level,” said David Huszar, General Manager of Splice Interactive Media, provider of interactive services to Corus radio properties. “Revenues in the markets served by Emmis Interactive have collectively increased 40 percent versus the prior year giving us tremendous momentum as we crossover to a new fiscal year on September 1st. We’ve enjoyed working collaboratively with a company that shares our approach to strategic selling and look forward to expand ing on this partnership.”
“We decided to partner with Emmis Interactive because we were looking for a way to augment the interactive franchise we had already developed,” John Hayes, President of Corus Radio, said. “With Emmis Interactive’s proven ability to mobilize interactive revenue, we can offer our advertisers powerful and unique opportunities. Emmis Interactive has developed a proven model for local broadcasters, and adding their expertise to our established efforts gives us a significant advantage in the marketplace.”
Created five years ago, Emmis Interactive teaches the skills of selling integrated media solutions while providing, engaging interactive experiences for advertisers. Emmis Radio, supported by Emmis Interactive, Inc., has generated a greater percentage of its revenue from interactive sales than any other radio company.
“Advertisers want great ideas served up in multi-touchpoint, measurable campaigns. The interactive space provides a great return on investment and helps our industry deliver very interested consumers to our clients, completing the sale that the on-air commercial starts,” said Deborah Esayian, Co-President of Emmis Interactive. This year interactive revenue for Emmis Radio will continue to grow over 20 percent versus year ago.