July 18, 2011 (New York, NY) ““Indianapolis”¦Emmis Communications Corporation (Nasdaq: EMMS) today announced that New York rock station WRXP-FM (101.9 MHz, New York, NY) will continue to live on, streaming online through the station’s website, 1019RXP.com as well as through existing mobile applications.
“We look forward to continuing to serve WRXP’s more than two million listeners by streaming RXP on-line at 1019RXP.com as well as through the RXP app for iPhone and Droid users,” said Patrick Walsh, CFO/COO at Emmis. “We recognize that RXP passionate fan base loves the station and we look forward to continue to deliver a quality product to these listeners.”
The continuation of the RXP brand online and through mobile will continue to strengthen Emmis’ presence in the digital space, as well as preserve the identity of RXP, which has become a leading alternative rock brand within New York City and national markets since the current format launched in 2008.
“Emmis has some big things in the works to continue expanding our digital footprint,” said Chase Rupe, Vice President of Programming & Operations for Emmis. “As competitors are moving in on the land rush to grab the next bit of real estate focused on delivering audio content on multiple platforms, we are fortunate to have big brands with impressive local and national followings that we can continue to serve and expand upon. RXP is one of our strongest brands and we are excited to keep it alive in the hearts and ears of its loyal followers in New York and around the world.”
Angie May-Cook , Vice President, Emmis Digital summed up the rationale for the digital continuance of the RXP brand. “Keeping 1019RXP alive on 1019RXP.com continues the Rock Experience for our passionate New York audience and allows Emmis to build upon a strong brand as we take our music content to more digital platforms.”
About Emmis Communications (Nasdaq: EMMS)
Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 8th largest publicly traded radio portfolio in the United States based on total listeners. As of February 28, 2011, Emmis owns and operates seven FM radio stations serving the nation’s top three markets – New York, Los Angeles and Chicago, with four of Emmis’ FM radio stations operated pursuant to a Local Marketing Agreement whereby a third party provides the programming for the station and sells all advertising within that programming. Additionally, Emmis owns and operates fourteen FM and two AM radio stations with strong positions in St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN.