The Democratic National Committee is launching a new campaign to get supporters to pledge to vote in the midterms, an effort to mitigate the party’s expected dropoff in turnout this fall.
According to details shared first with The Hill, the committee is blasting out an email from Vice President Biden calling for supporters to visit Commit2Vote.com and offer a pledge to vote this fall, and a reason why. Supporters can share those pledges on their social media accounts.
Commit2Vote.com also directs users to IWillVote.com, where they can find state-specific guidelines for voting or register to vote online. And the DNC plans to email supporters who have pledged to vote to remind them of their commitment, a tactic that studies have shown increases turnout.
The campaign, DNC Digital Director Matt Compton tells The Hill, is meant to tackle that eternal Democratic problem of midterm turnout dropoffs.
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