Home Music Industry News DJ Jazzy Jeff and Mix Master Mike Closed Out Doritos #MixArcade with...

DJ Jazzy Jeff and Mix Master Mike Closed Out Doritos #MixArcade with a Bang

Mix Master Mike performs at the Doritos #MixArcade at E3 on Thursday, June 16, 2016 in Los Angeles. (Photo by Matt Sayles/Invision for Doritos/AP Images) (PRNewsFoto/Frito-Lay North America)
Mix Master Mike performs at the Doritos #MixArcade at E3 on Thursday, June 16, 2016 in Los Angeles. (Photo by Matt Sayles/Invision for Doritos/AP Images) (PRNewsFoto/Frito-Lay North America)

After three epic nights of bold , the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of , gaming and music into one bold, 60-foot working arcade venue.

“Doritos is a brand that believes in living life to the fullest and embracing bold experiences,” said Jeannie Cho, VP of marketing, Frito-Lay. “We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen – now we’ve brought them together on the big .”

The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.

But that’s not all. On Tuesday the #MixArcade was home to performances by Steve Aoki and Empire of the Sun and Wednesday hosted shows by Wiz Khalifa and Big Boi of OutKast fame.

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