Leading Hollywood producer Will Packerhas partnered with Discovery Communications and Universal Pictures to form Will Packer Media, a first-of-its-kind production and branded content company. The venture will focus on the New American Mainstream audience, with an urban millennial core that is defining and driving pop culture at large. Packer, who has had nine films open at number one at the box office, will serve as CEO. Will Packer Media will produce episodic scripted and unscripted series across television and digital platforms; create compelling content for brand clients; and build a consumer-facing digital destination offering short-form content for millennial audiences.
“We have put together a dream team of the best talent and partners to help us create bold and fresh content for audiences hungry for something special,” said Packer, whose Will Packer Productions maintains its first-look film production deal at Universal Pictures and continues to operate as a separate entity. “We are creating a new model for content production that sees TV and digital as equals, and combines the best of storytelling and brands for an underserved audience.”