Home URBAN Cumulus Signs Contract for Arbitron Diary and PPM Radio Ratings Services

Cumulus Signs Contract for Arbitron Diary and PPM Radio Ratings Services

 width=Cumulus stations in 44 markets are new subscribers to Arbitron diary-based radio ratings;

Cumulus renews Portable People Meter ratings agreements in all 17 of its PPM markets;

Contract includes cross-platform collaboration to quantify Cumulus total radio audience.

Arbitron Inc. (NYSE: ARB) and Inc. (NASDAQ: CMLS) have signed a multi-year agreement for Arbitron diary and Portable People Meterâ„¢ (PPM ®) radio ratings services covering all 450 Cumulus stations in the 100 Cumulus radio markets currently surveyed by Arbitron.

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