Home URBAN Cricket’s Muve Music Taps Under-served Audience, Exceeds 500,000 Customers in Less Than...

Cricket’s Muve Music Taps Under-served Audience, Exceeds 500,000 Customers in Less Than One Year

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Cricket's Muve Music radiofacts

Muve Music is now the No. 2 digital music subscription service in the US . This is the warning we keep talking about when we say commercial radio better beware…

, a leading provider of value-driven wireless services and a wholly owned subsidiary of Leap Wireless International, Inc. recently announced that its innovative Muve Music service has surpassed 500,000 customers in one year. Since its January 2011 launch, Muve Music has grown to become the No. 2 digital music subscription service in the US.   The service caters to a severely under-served audience, people who can’t afford computers.

In addition, Muve Music’s customers are also demonstrating heavier usage of the service than any other offering. On a monthly basis, Muve Music customers listen to music on their phone approximately 40 hours and download roughly 300 songs over Cricket’s 3G network.

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