WHAT: Nielsen chooses the CBC conference to release the seventh annual Diverse Intelligence Series report on African-Americans at the 47th Legislative Conference alongside esteemed hosts Congresswoman Maxine Waters and the Congressional Black Caucus Foundation. The 2017 report, African-American Women: Our Science, Her Magic, includes never before seen data and consumer insights on African-American women’s consumer preferences and brand affinities that are resonating across the U.S. mainstream and driving total Black spending power toward a record $1.5 trillion by 2021.
The in-depth report delves into a number of findings based on Nielsen research and studies spanning economic vitality, entrepreneurship, education, technology, media consumption and consumerism. Nielsen will preview the report and highlight key insights painting a portrait of Black women as trendsetters, brand loyalists and early adopters who care about projecting a positive self-image.
WHO: Congresswoman Maxine Waters
Cheryl Grace, Nielsen, SVP, U.S. Strategic Community Alliances and Consumer Engagement
WHEN: Thursday, September 21, 2017, at 11:30 a.m. ET
MEDIA: Congresswoman Maxine Waters and Cheryl Grace are available for interviews.
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