Access To Multimedia Presentation Now Available For Free
Coleman Insights released today a free, on-demand presentation of its ground-breaking â€œReal PPM Panelists Tell Allâ€ study. Visitors to the companyâ€™s website, www.ColemanInsights.com, can now view the multimedia presentation that Coleman Insights delivered to hundreds of industry professionals at the 2008 NAB Radio Show in September.
â€œThis represents another step in our efforts to ensure that as many radio professionals as possible can see this important presentation,â€ said Coleman Insights President/Chief Operating Officer Warren Kurtzman.Â â€œFollowing its debut at the NAB Radio Show, we have also shown the presentation to dozens of clients and industry groups, and offered it via a free webinar that hundreds viewed in December.Â Now, virtually anyone with a PC and an Internet connection can see the interviews we completed with PPM panelistsâ€”and gain insights into effective means for programming and marketing in a PPM worldâ€”any time they choose to do so.â€
â€œReal PPM Panelists Tell Allâ€ is the third study in Coleman Insightsâ€™ â€œMapping the DNA of PPMâ€ series, which is designed to help the radio industry prepare and adapt to Arbitronâ€™s new Portable People Meter (PPM) audience measurement system.Â The series was announced in January 2008, following the release of three previous PPM-related studies by Coleman Insights. All of the studies in the series have been made available for free to the industry via online and in- person presentations, report downloads and coverage in the industry press.