Access To Multimedia Presentation Now Available For Free
Coleman Insights released today a free, on-demand presentation of its ground-breaking Å“Real PPM Panelists Tell All study. Visitors to the companyâ„¢s website, www.ColemanInsights.com, can now view the multimedia presentation that Coleman Insights delivered to hundreds of industry professionals at the 2008 NAB Radio Show in September.
Å“This represents another step in our efforts to ensure that as many radio professionals as possible can see this important presentation, said Coleman Insights President/Chief Operating Officer Warren Kurtzman.Ã‚ Å“Following its debut at the NAB Radio Show, we have also shown the presentation to dozens of clients and industry groups, and offered it via a free webinar that hundreds viewed in December.Ã‚ Now, virtually anyone with a PC and an Internet connection can see the interviews we completed with PPM panelists”and gain insights into effective means for programming and marketing in a PPM world”any time they choose to do so.
Å“Real PPM Panelists Tell All is the third study in Coleman Insightsâ„¢ Å“Mapping the DNA of PPM series, which is designed to help the radio industry prepare and adapt to Arbitronâ„¢s new Portable People Meter (PPM) audience measurement system.Ã‚ The series was announced in January 2008, following the release of three previous PPM-related studies by Coleman Insights. All of the studies in the series have been made available for free to the industry via online and in- person presentations, report downloads and coverage in the industry press.