First in “Mapping the DNA of PPM” Series
COLEMAN INSIGHTS announced today that registration is open for the “What Happens When Features Come On” online presentation on Wednesday, January 30th. This is the first study in “The COLEMAN INSIGHTS PPM Series: Mapping the DNA of PPM,” an ongoing series that takes a comprehensive look at how PPM reports the responses of radio audiences to different programming elements. “What Happens When Features Come On” specifically explores the impact on audience levels when music stations air programming features.
“We are asked regularly by stations how often and when they should air programming
features, and now with the introduction of PPM measurement, there are even more questions about what works and what doesn’t,” said COLEMAN INSIGHTS president Jon Coleman. “By taking an extensive look at the performances of different types of features airing on a wide array of stations, we can offer some concrete strategic insights into how to leverage these features in a PPM world.”