Home URBAN COLEMAN INSIGHTS OPENS REGISTRATION FOR THE “WHAT HAPPENS WHEN FEATURES COME ON”...

COLEMAN INSIGHTS OPENS REGISTRATION FOR THE “WHAT HAPPENS WHEN FEATURES COME ON” WEBINAR

First in “Mapping the of PPM”

announced today that is open for the “What Happens When Features Come On” online presentation on , January 30th. This is the first study in “The PPM Series: Mapping the DNA of PPM,” an ongoing series that takes a comprehensive at how PPM the responses of radio audiences to different elements. “What Happens When Features Come On” specifically explores the impact on audience levels when stations air programming features.

“We asked regularly by stations how often and when they should air programming
features, and now with the introduction of PPM measurement, there are even more questions about what works and what doesn’t,” said Insights president Jon . “By taking an extensive look at the performances of different types of features airing on a wide array of stations, we can offer some concrete strategic insights into how to leverage these features in a PPM world.”