Home URBAN COLEMAN INSIGHTS OPENS REGISTRATION FOR “THE PPM DNA OF RUSH LIMBAUGH” WEBINAR

COLEMAN INSIGHTS OPENS REGISTRATION FOR “THE PPM DNA OF RUSH LIMBAUGH” WEBINAR

Study in “Mapping the of PPM” Series

announced today that is open for the “The PPM DNA of ” online presentation to be held Thursday, April 3rd. This is the second study in the “ PPM Series: Mapping the DNA of PPM,” an ongoing series that takes a comprehensive look at how Arbitron’s Portable (PPM) the responses of audiences to different programming elements. This study examines the minute-by-minute performance of Rush
Limbaugh’s syndicated radio show.

“This is a hugely interesting study, equivalent to conducting a full body scan on Rush Limbaugh using PPM data,” said Coleman Insights Warren Kurtzman, who will deliver the online presentation. “We’re able to see how Rush’s audience is affected by his of content and his particular style of presentation, as well as the impact of commercials. In addition, we’re able to assess the PPM’s capability for examining these discrete content
elements.”