Clip Interactive Partners with Entercom Portland to Create Interactive Mobile Radio Apps
Radio listeners can now enjoy live feeds, enter contests or get more information about what they heard — right from their smartphone
PORTLAND, Ore. — July 21, 2014 — Today, Clip Interactive announced a new partnership with Entercom Communications to launch interactive mobile apps for all of their radio stations in the Portland market.
Entercom’s new Clip Radio-powered apps will enable listeners to interact with and respond to all elements of the broadcast and stream. Listeners can access a live content feed and browse all station content that they hear on air, creating a deep interaction with Entercom’s radio programming. Entercom’s new mobile apps will help drive listener engagement and significantly boost advertising revenue for each of their stations. Radio stations currently using Clip Interactive’s technology have seen unprecedented engagement and conversion rates for advertisers, opening an entirely new and significant revenue channel for broadcast radio.
“We’re excited to put the capabilities of interactive radio to work with Entercom’s Portland stations,” said Bill Freund, Chief Revenue Officer at Clip Interactive. “Our technology will increase Entercom’s user interactions and deliver better advertising results and increased ROI.”
“We are eager to work with Clip Interactive to expand our mobile strategy to now include the broadcast,” said Tim McNamara, Entercom Portland Vice President and General Manager. “Clip Interactive’s technology will make the over-the-air broadcast interactive, helping our radio stations build stronger relationships with our listeners – as well as increase our offering and benefits to advertisers.”
As of today, interactive mobile apps are available for the following Entercom Portland radio stations:
The new Entercom apps initiate more engagement from radio listeners by offering the ability to interact with what they hear on the radio – including downloading music, entering contests, accessing special offers, taking polls and responding to relevant advertiser messaging.
About Clip Interactive
Clip Interactive is a Boulder, Colorado, technology company founded in 2012. The company’s mission is to give interactive radio to the masses in order to bring more listeners to stations and to provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
About Entercom Communications
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City
Known for developing unique and highly successful, locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.